Canada Post celebrating re-gifting with contest

Published Wednesday December 3rd, 2008

Many Canadians are already searching for the perfect gift for friends and loved ones on their holiday season shopping list, but a new survey reveals that for a substantial number of Canadians, the revered tradition of holiday gift-giving may also include the dubious practice of "re-gifting."

About a third of Canadians polled (32 per cent) admit that they have re-gifted a present they've received in the past by passing it on to someone else because they did not need, want or like the gift.

Interestingly, while most Canadians surveyed said they themselves do not practice re-gifting, the majority (65 per cent) also said they do not have a problem overall with the notion of re-gifting an article by passing it on to someone else as a present. And nearly half (45 per cent) said they actually would not mind it if they were on the receiving end of a re-gifted item.

In fact, more than a third of Canadians (36 per cent) suspect they have already received a re-gifted present at least once in the past from a friend or family member.

So what are some of the top items for everyone to look out for as potentially re-gifted presents this year? Here is a short breakdown of items that Canadians surveyed admit to having re-gifted to others in the past:

• 23 per cent of Canadians admit to having re-gifted home décor or knick knacks;

• 15 per cent admit to re-gifting clothing;

• Six per cent of Canadians admitted to re-gifting bottles of wine;

• Five per cent have re-gifted bath products or candles;

This holiday season, Canada Post is inviting Canadians to participate in an interactive online contest by answering the question "What kind of re-gifter are you?"

After completing a survey designed to classify participants as either a re-gift "Guru,", a re-gift "Jokester," a re-gift "Revenger" or an "Anti-re-gifter," contest participants become eligible to win a horrendous-looking holiday sweater designed to top anyone's "re-gifter list" this year.

Contest entrants can also re-gift their chance to win the sweater by sending it to a friend, thus making themselves eligible to win a $5,000 vacation. Visit www.canadapost.ca/regifter to take the quiz and enter the contest.

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Who is paying for this promotion? I seem to think that the average person who is sending gift boxes out will usually use Canada Post, its subsidiary Purolator, or another competitively priced courier service. I am surprised that we have to finace these useless ad campaigns by government corporations. Is there a friend of someone at Canada Post who works for an ad agency?
It's like NB government sending out a full color flyer in the newpaper a couple of weeks ago to advertise NB Liquor gift cards - Anyone who walks into an outlet looking to buy gifts will discover the gift cards without any extra advertising. What is the point? This is a blatant waste of taxpayer's money. These ads are expensive, & with current ecomomic problems, this money would have been better spent on a donation to local food banks that are facing record numbers of people needing their services.